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Childs Farm

Childs Farm started off in 2010, as a quest by founder Joanna Jensen to find a shampoo and conditioner to deal with her two daughters’ fine hair and sensitive skin. She found that without using conditioner, it was impossible to comb her children’s hair after washing it, but she couldn’t find a conditioner that worked but which didn’t contain parabens and other nasties. Joanna also noticed that children’s toiletries fell into two camps. Either they were fantastically packaged but used the same ingredients as adult products, or else they were specifically for children but looked like they should be in the medicine cabinet. Joanna thought it was time that children had the same decent product and packaging that adults enjoyed in a luxury toiletries range.

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