Privacy policy


This policy covers how we use your personal information. We take your privacy seriously and will take all measures to protect your personal information. 


Any personal information received will only be used to fill your order. We will not sell or redistribute your information to anyone.

All credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to and third parties. 

The Website Policies and Terms and Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, our Customers are encouraged to frequently visit these sections of our website in order to be updated about any changes on the website. 

Modifications will be effective on the day they are posted.


A. Privacy Policy


-   Who we are and how to contact us

-   How we collect your personal information

-   The types of information we collect

-   Ensuring your personal information is only used where lawful

-   Why we collect your personal information and how we use it

-   Sharing your information

-   Business Administration and Legal Compliance

-   How can I unsubscribe from marketing communications?

-   Our use of cookies and similar technologies

-   Children

-   How long do we keep your personal information for?

-   Confidentiality and security of your personal information

-   How to access your information and your other rights

-   Changes to this Privacy Policy


B. Cookies


Introduction is wholly committed and dedicated to protecting your personal information. It’s your information, and we respect that. 


This Privacy Policy gives you detailed information regarding when and why we collect your personal information, how we use it, and how we keep it secure for you. 


This Policy also sets out your right to request that we delete, update, transfer or provide you with access to your personal information. This Policy should be read alongside our Terms & Conditions. Please also note that this Privacy Policy only applies to personal information obtained by us – and not information collected from your interactions with any third parties.



Who We Are & How to Contact Us (our “Website” – as accessed either by desktop or mobile device), and our Services (e.g. Home Delivery, Sparkle Souk, etc.) are operated by, a division of Family Souk Ventures, Ltd. (BVI) located at Commerce House, Wickhams Cay 1, Box 3140, Road Town, Tortola, British Virgin Islands VG1110, and via Souk Al Ayla General Trading Est. with business license number 717026, and Tax Registration Number (“TRN”) 1000657755700003, located at Warehouse #5, Street 10A, Al Quoz Industrial Area #3. Dubai, United Arab Emirates. 


If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please contact us by sending an e-mail to -- attention: Data Protection Officer.



How We Collect Your Personal Information


Generally, we collect your information when you decide to interact with us. This could include purchasing online, over the phone, in person, or when you sign up to receive emails or other information from us.  We also look at how customers use our website, so that we can offer the best possible experience.


We collect information in a number of ways which are listed below:


When you register or use (the "Website")

When you contact by telephone or email

When you enter any event, prize draws or competitions run by

When completing any surveys that we send to you for research purposes (although you are under no obligation to complete these)

When completing any forms for transactional purposes


When you visit our Website, we may use cookies to help make the experience of using our website better and to personalise the service you receive from us – this means we will remember your previous visits and track the pages on our website that you visit. 


For more information about how we cookies on our site, please see our Cookie Policy below. When you visit, the web server may automatically record your public internet protocol ('IP') address.


From time to time, we may also get data about you from third parties. This could include other partners that we have operated partnerships, competitions, and events with.



The Types of Information We May Collect Can Include:


The Types of Information We Collect


We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested, and to keep you up to date about all the latest exciting news and offers.    


Information We Obtain Directly From You


Here are some examples of information we collect about you when you interact with us:


Customer ID number



Name and Surname

Email address

Contact telephone number(s)

Address information (street, area, house number, postal code, city, country) 

Purchase information

Interactions with us e.g. contacting our Customer Service (mobile, chat, messaging systems and/or email).

Payment details

Delivery address(s)

Billing address

Order history, including order number, items ordered and value of orders

Automatically populated IP address*

Information from cookies**


* When visiting our Website we may collect an automatically populated IP address. An IP address is a unique number which allows a computer, group of computers or another internet connected device (such as your mobile or tablet) to browse the internet. We may also record the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version.


** For further information about Cookies and how uses them, please read our Cookie Policy below.



Information We Obtain Independently From You:


Social Media


Depending on your settings or the privacy policies for social media and messaging services like Facebook, SnapChat, WhatsApp, Twitter etc., you may give us permission to access information from those accounts or services.


Publicly Available Information


We may include information that has been published in the public domain such as articles/ newspapers / online posts or stories.



Ensuring Your Personal Information Is Only Used Where Lawful


In order for our use of your personal information to comply with applicable data protection laws, that use by us needs to fall under at least one of the specific lawful reasons that are set out in applicable data protection laws.  Examples of these lawful reasons include our use of your personal information being necessary for the purchase of goods or services, or for the compliance with a legal obligations and regulatory authorities in markets and jurisdictions where we operate.    


Where your personal information is completely anonymous, we do not require a legal basis to use it, as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymous personal information may be subject to other laws where your consent is required.


Where your personal information is not in an anonymous form, we will have a lawful reason to use your personal information in such a way to ensure that we provide the very best products to you and our other customers. 



Why We Collect Your Personal Information and How We Use It


At we like to know our customers – after all, this is how we find new ways to provide you with extraordinary experiences on our website, with our products, and via our other services. 


We use information about you in a number of ways, including providing services that you have requested, offering you a personalised experience(s) and informing you about special events or exciting news. We may also use the information we have in order to contact you about any information we might need to process your orders, returns or queries.    


Order Dispatches


Further, to carry out our business and to provide a service or carry out a contract with you concerning fulfilment of, and or delivery of products and services you have ordered, we may share your personal information with our delivery partners and third-party concessions.


Payment Processing 


We use First Abu Dhabi Bank or PayPal (the “Payment Processors”) to process electronic payments associated to specific orders executed on our site, but we do not store or keep your payment details associated with any transactions, other than your contact information in the case that a refund or credit needs to be processed with our Payment Processors. does not store any payment card numbers once the transaction has been completed.


Cancellations, Refunds, Returns or Order Tracking


We may contact you with important information relating to your delivery booking or purchased items, such as confirming your order, or letting you know about returns and/or refunds with our Payment Processors.


Where We Have Your Consent


We may send you marketing updates and or promotions via email concerning all of the latest news, events and offers at 


You can unsubscribe from our emails at any time by clicking the link in any email you receive from us. We may share your email information with third party email marketing providers who assist us in delivering our email marketing campaigns to you. These third parties include: MailChimp. 


Or, we may use your details to show you advertising on Social Media platforms like Facebook and Instagram or via other third-party advertising that may appear on other websites you use. Online advertising channels we may use are: digital display, video on demand, search engine marketing, and/or paid social - which all occur on third party sites or platforms.


We may tailor emails and online advertising to the things you love, so they’re relevant to your location, what you have shown an interest in and the things you buy from us.


Sending You Abandoned Cart Email Notifications


If you shop on our site, and place items in your cart for potential check-out, and then choose not to place an order without deleting the items in your cart, we may contact you via email to encourage a potential purchase of the items you decided to abandon in your cart, and we may offer you certain promotions or discounts in order to gain your trust as a potential customer of    



Aggregated Customer Information


We analyse aggregated customer information with other interactions customers have with in order to continually improve the products and services we offer through our website. We do this analysis using Google Analytics, Google AdWords, and the back-end systems running our website. 


We classify our customers audiences into groups or segments, using shopping habits information regarding your personal or professional interests, demographics, experiences with our products and contact preferences. These segments help us to understand our audience better. 


We also track anonymous usage statistics on our sites. We used this information so that we can measure the effectiveness of our content and products, and how visitors use our website and our services. 


Sharing Your Information


We use third-party platforms to manage and deliver customer relationship management email marketing campaigns, online advertising, customer analytics, booking of appointments, fulfillment of orders, delivery, returns and refunds. By providing these services, your personal information will, where applicable, be used by the service provider on our behalf.


We will check any third-party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal information. We have written contracts with them which provide assurances regarding the protections that they will give to your personal information and their compliance with our data security standards and international transfer restrictions.



Business Administration and Legal Compliance


In certain circumstances, we share and/or are obliged to share your personal information for business administration and legal compliance purposes with third parties outside the, including, when requested, government authorities.


We may also use your personal information in connection with a business transition (such as a merger, acquisition by another company, or a sale of all of or portion of our assets), to enforce our legal rights and/or to protect the rights of third-parties and it is in our legitimate interest to do so. In such instances it will be necessary to share your personal information with external professional advisors such as lawyers and accountants, or insurers or financial institutions.


We may use your personal information for legal compliance purposes and to enforce our legal rights. In such instances it will be necessary to share your personal information with external parties such as administrative authorities, police and public prosecutors or to comply with courts or government orders. It is our legal obligation to do so.



How Can I Unsubscribe From Marketing Communications?    


We will be sad to say goodbye, but if at any point you do not wish to hear from us, there are a number of ways that you can unsubscribe from our services and communications which are as follows:


You can click onto the "unsubscribe" link in any communication that we send to you by email which will automatically unsubscribe you from that type of communication. Each "unsubscribe" link only relates to that specific type of communication (e.g. marketing communications or survey communications). This means that unsubscribing from marketing communications will not automatically unsubscribe you from our survey communications (or vice versa). Please also note that you may continue to receive communications which are already on route to you for a short period of time while your relevant unsubscribe request is being processed.


Alternatively, you can contact our customer services by calling +971 600 587 003 Sunday through Thursday from 8am-5pm, and on Saturdays from 10am-4pm or by emailing us at Subject: Unsubscribe Me


Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers and/or affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and does not accept any responsibility or liability for these policies. Please check these policies before you submit any personal details to these websites.


Our Use Cookies and Similar Technologies    


Our website, webpages, and emails contain certain cookies, pixels, records and other technologies of which you should be aware.  These cookies track your movements on our site, and/or tag your movements in order to assign certain attributes to your experience on our website.


This Privacy Policy applies solely to personal information collected by us through our services and does not apply to any third-party websites and third-party service providers.





Our customers need to be over sixteen (16) years old to create an account with us and to sign up to receive our newsletter. We do not knowingly collect Personal Data from children under the age of sixteen (16). If you are under the age of sixteen (16), please do not submit any Personal Data through the Services. 


We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data through the Services without their permission. 


If you have reason to believe that a child under the age of 16 has provided Personal Data to us through the Services, please email us at:, with Subject Line: Attention Data Protection Officer & COO.  We will endeavour to delete all such information pertaining to these instances of data sharing or collection that may exist from our databases.



How Long Do We Keep Your Personal Information?


We keep your personal information in line with our Company retention policy. We only retain information for as long as it is required, which unless you are an active customer, is generally not more than 5 years



Confidentiality and Security of Your Personal Information


We are committed to keeping the personal information you provide to us secure, and we will take reasonable precautions to protect your personal information from loss, misuse, or alteration. We do not sell your personal information for any purpose.


We have implemented information security policies, rules, and technical measures to protect the personal information that we have under our control from:


unauthorised access;

improper use or disclosure;

unauthorised modification; and

unlawful destruction or accidental loss.


All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.



How to Access Your Information and Your Other Rights


You have the following rights in relation to the personal information we hold about you:    


Your Right Of Access


If you ask us, we’ll confirm whether we are processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details) in either CSV or PDF file formats. If you require additional copies, we may need to charge a reasonable fee.


Your Right To Correct Information 


If the personal information we hold about you is inaccurate or incomplete, you are entitled to have it corrected. If we have shared your personal information with others, we’ll let them know about the changes where possible. If you ask us, where possible and lawful to do so, we will also tell you who we have shared your personal information with so that you can contact them directly.


Your Right To Delete Information 


You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.


Your Right To Restrict Information 


You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances, such as those instances where you contest the accuracy of your personal information, or you object to us processing it. However, this won’t stop us from storing your personal information if you remain a customer of 


We will tell you before we lift any restriction(s) to your information, or to any information relevant to you on our website or within our systems. If we have shared your personal information with others, we will let them know about any/all restrictions regarding your information where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we will also tell you who we have shared your personal information with so that you can contact them directly.


Your Right To Data Portability 


With effect from 25 May 2018, you have the right, in certain circumstances, to obtain and/or request personal information that you have provided to us (in a structured, commonly used and machine-readable format — generally a .csv file) and to reuse it elsewhere, or, to ask us to transfer this to a third-party of your choice.



Your Right To Object 


You can ask us to stop processing your personal information, and we will do so, if we are:


Relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or


Processing your personal information for direct marketing.


Your Rights In Relation To Automated Decision-Making and Profiling


You have the right not to be subject to a decision when it’s based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us.


Your Right To Withdraw Consent


If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.


Your Right to Lodge a Complaint With The Supervisory Authority 


If you are UK-resident customer, and have a concern about any aspect of our privacy practices, including the way we have handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at or by calling their helpline on +44 (0) 303 123 1113.


If you are an EU-resident customer, and have a concern about any aspect of our privacy practices, including the way we have handled your personal information, you can report it to the EU GDPR Compliance Office by submitting your details and the specifics of your complaint at: . 


Changes to This Privacy Policy


We may make changes to this Privacy Policy from time to time.


To ensure that you are always aware of how we use your personal information we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.


B. Cookies




We use cookies and similar technologies (“Cookies”) on (desktop and mobile version) (the “Sites”) for identification, analysis and advertising purposes. By using our Sites you consent to the storing and accessing of Cookies on your device.


This cookie policy (“Cookie Policy “) is intended to inform you how we use Cookies to assist you in making informed decisions when using the Sites. Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions.


Cookies are very small text documents or pieces of software code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your PC or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through Cookies include the date and time of visits and how you are using the website or mobile application.


For more details on Cookies please visit this website which can give you more independent information about cookie technology and their uses on websites served to computers and mobile devices:  


Our Use Of Cookies Generally Requires Your Consent


If you are entering from the UK or EU, when you first access our Sites you will be asked to consent to our use of the Cookies described in this Cookie Policy.

Our Sites also uses Cookies for which we do not require your consent. This Cookie Policy refers to these Cookies as “Strictly Necessary Cookies” and without them the services that you have asked for cannot be provided.


Blocking Cookies


You can consent to, or block the use of, specific Cookies by activating the relevant settings in your browser or by following the links below.


For more information on Cookie management and blocking Cookies for a wide variety of browsers, please visit: 


What happens when you do not consent to cookies and or you choose to block cookies that you have previously accepted?


In order to use some parts of our Sites you will need to consent to Cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of our Sites may not work properly, and you may not be able to access all, or parts of our Sites.


What cookies do we use?


The list below sets out more information about the individual Cookies used on our Sites and the purposes for which they are used:



Affiliate Tracking Pixels


If you enter our site via and affiliate network, then this cookie or tracking pixel will support some of the features that make our checkout process quicker and easier to complete for your type of order.  We use this tracking pixel to track your order origination and to pay our affiliate any commission they have earned.  We do not share this information with any third-party partners.  


Cookie Type: Strictly Necessary for Affiliate Traffic    



Google Analytics  _utma  _utmz


These cookies help us make the most of the money we spend on advertising. Google Analytics uses these cookies to discover when you first visited our site, how often you come back and how long you spend shopping. The information stored by these cookies can be seen only by the relevant teams at and Google and any confidential information is never revealed.    



Necessary Session Cookies


A necessary session cookie is required to follow your progress through the website. It is essential to ensure that any information you enter or routes you take are remembered by the website. Without this cookie, every page you visited would treat you as a completely new visitor. This cookie does not identify you personally and is not linked to any other information we store about you.



Statistics Cookies


These cookies give us specialised tracking data so that we can improve the way our website works.  These cookies count the number of visitors or gauge the popularity of a particular feature or product on our site. These cookies do not collect personal information; they only allocate a number to identify each individual user and the user's navigation route through the site in order that it can be recorded against that number. These analytics cookies expire at the end of any session.



We know that you love to share the great content and product ideas that we have on Please be aware that social networking sites, like Facebook, SnapChat, Instagram and Twitter, might send cookies. We don't control the setting of these third-party cookies, so we suggest you check these types of third-party websites for more information about their cookies and how to manage them.


We hope the above explains things clearly regarding cookies – and please be aware you can set your browser to reject cookies or you can delete them yourself if you wish. 


Please check back frequently to see any updates or changes to our privacy and cookies policy.


For any questions regarding this policy, please contact us: Subject Line: Privacy Policy | Cookies.