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SoYoung

SoYoung's mission is to make the act of packing your lunch sustainable, stylish, and self-empowering.
SoYoung is a Canadian brand of elevated lunch bags on a mission to make the act of packing your lunch sustainable, stylish, and self-empowering. Designed for the wellness-focused woman and parent, our bags feature a minimal aesthetic and thoughtful features like removable insulated inserts, messenger straps, and accessory pockets.
Originally launched as kids lunch box brand in 2011, SoYoung was embraced by parents seeking a sophisticated alternative to licensed-character lunch boxes and polyester bags. SoYoung expanded into the adult category with the launch of the Lunch Poche in 2018.

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