about us

BabySouk.com is a leading online store brought to life in January 2009 by
two hands-on mothers with twins in common, who shared a passion for bringing
innovative and quality-driven products to the Middle East region. BabySouk was
lovingly adopted in 2012 by another Mum (previously a loyal customer) and two
Dads (and their company, Xebec Venture Partners). We saw significant potential in
the market for an online store and experience where there was a true commitment
to helping parents and children by bringing them the best products from great
brands right to their doorstep.

At BabySouk, we have an obsession for sourcing high quality and unique products
and brands from all over the world – brands which stand out through their relentless
desire to make our loved ones comfortable, safe, fashionable and feeling good. We
are proud to partner with the brands we represent and to have been the first to
launch many of them in the Middle East.

Our inspiration for selecting our products comes from our experience as parents and
from our children. There isn’t a product which we, or our children, haven’t tried and
approved before it makes it to our online store. As busy parents, we know that time
is limited and trying to shop with little ones in tow can be quite a task! We therefore
aim to bring our customers a safe, quick and hassle-free shopping experience with
our uniquely personal touch. Always on hand to answer any questions our customers
may have, we want our customers to have what we have found in our products, the
best of the best!

Furthermore, our next-day delivery service in the UAE and quick turnaround times
around the Middle East region through trusted delivery agents brings near-instant
shopping satisfaction!

As parents who care about our children’s future, we prioritize socially and
environmentally responsible manufacturers. We also believe in giving back to the
community and support two Middle East charities allowing customers the chance to
pick their favoured charity for us to donate to with each order they place. See our
charities for further details.

Miranda and the BabySouk Family

Photo by HotShots